One thing we know for sure is that large multi-national companies aren't immune from public pressure. One instance of that is McDonald's bringing healthy choices to its menu after the notorious movie Super Size Me and several mooted court cases being brought by people blaming McDonald's for their obesity.

But what is now newsworthy is that another multi-national company is now acting on concerns over animal welfare. Burger King has said it will begin to buy eggs and pork from suppliers that sourced these products from farms that don't keep their animals closely confined in cages and crates. Further to this, they will favour suppliers who use the more humane gas or controlled atmospheric stunning, rather than electric shocks to stun chickens prior to slaughter.

Burger King have set modest targets for the next few months, 2% of its eggs to be cage free and 10% of pork to come from farms where the pigs are able to move around inside their enclosures, rather than crates that currently prevent movement. At the very least it is a beginning. Let's hope that more companies involved in food production take note.

If not, they should take a look at this.

Labels: animal welfare