About Me
I'm a Melbourne boy, hailing from St Kilda with one ex, one current wife and four kids. Love the outdoors and making new discoveries. I cook a lot at home (cheers from wife) and do some preserving, mostly jams, pickles and fruit liqueurs. This is the diary of a cooking journey.

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Saturday, June 17, 2006
Fraught Friday
Friday afternoon, long day, looking after daughter M and her schoolfriend E. Hit Coles for a few supplies, E runs away, M is keen to follow but I convince her to stay, well bribed her really with a packet of twisties. There is no catching E, the more you chase the further away he runs. We continue to shop and I am so not feeling like cooking anything at all.

A quick stop at the fresh pasta section and I'm thinking filled pasta with a fresh tomato sauce made from crushed tomatoes and a few flavourings - I don't consider it to be cooking when I can prepare the sauce in the time it takes to boil the pasta. The packet with the potato, leek & gorgonzola anolini sounds good.

Round the corner into the bread section and there's E loading his basket with gingerbread men. This is no good as E is on a gluten free diet; last week he tried to get some biscuits, when I eventually corral him, he quietly gives up the contraband.

Home we go and I set up the kids in front of the telly, with a small bowl of corn chips each. I would love to broach a bottle of wine, but with E's mum coming over think better of it. Eventually she comes and after a bit of chat they depart. Time to start dinner so I put a pot of salted water on to boil, open the tin of crushed tomatoes, toss that into a pot along with a clove of crushed garlic, a shake of oregano, salt and pepper and simmer, that's it. When the water boils I toss in enough of the potato, leek & gorgonzola anolini to feed the pair of us.

After 12 minutes I test one, al dente enough but something is missing, like the gorgonzola and leek flavour. Puzzled I reach for the packet to check the ingredients. You all know how it works, the ingredient that there is the most of is listed first and so on in descending order. First cab of the rank is durum semolina wheat - fair enough - second is ricotta cheese, that wasn't on the front.

Now I have to tell you that the name potato, leek & gorgonzola anolini is writ quite large, it's what drew me to the packet in the first place - the list of ingredients almost requires a magnifying glass to read, I had to place the clear plastic against a white background in order to read it. Two thirds of the way through I found the leek, it was after semolina, sugar, emulsifiers and sesame seeds, the gorgonzola was practically at the end, just before salt, herbs and spices.

The leek constituted 1.5% and the gorgonzola 0.4% of the ingredients. Yet there they were, bold as brass, on the front as if they were the main ingredients or flavours. Absolute rubbish! They were pleasant enough to eat, but I definitely felt cheated of the flavours I thought I purchased. It wouldn't even be fair to say that they stretched the truth, it's not that elastic. As far as I could see and taste, they were potato & ricotta anolini.

Which is fair enough, just say so.
  posted at 4:26 pm

At 12:06 am, Blogger pentacular said...

Yeah, call a spade a spade, why not? HEHE, bloody advertisers.

At 9:10 am, Blogger Gigi said...

I couldn't agree more ~ at what point does 'Potato and Ricotta' become 'Leek and Gorgonzola'?

When it sounds more attractive on the packaging, obviously. It's infuriating, and as long as they list the ingredients accordingly the company can claim full disclosure. Never mind that you need a magnifying glass to read it...

There may be a website listed on the packet. I'd write a consumer complaint. It may not exact change, but you'll be speaking for thousands.

At 1:38 pm, Blogger neil said...

Hi pentacular, you and I both know something about the meaning of words and how to put them together for effect, this is just so wrong.

Hi gigi, not only the company concerned but the supermarket as well. Stay tuned.

At 11:07 am, Anonymous Anonymous said...

Amusing. I had the very same pasta and felt as cheated as you. It tasted like nothing it promised. Definitely no hint of gorgonzala. It won't be making an appearance in my shopping trolley again.

Admittedly, I did think when I picked it up - this is going to be crap so its not like they didn't live up to my expectations!

At 11:05 am, Blogger neil said...

Hi sue, cheated is exactly right.

At 2:37 pm, Anonymous Anonymous said...

By the way, don't try the pumpkin tortellini either.

At 2:47 pm, Blogger neil said...

Hi sue, same brand?

At 8:05 pm, Blogger Jeanne said...

My least favourite thing in this country is when I bought chicken kebabs for a bbq one day (you get them fresh in butchery fridges all over South Africa, but only occasionally pre-packaged over here). I grabbed the packet without looking too closely, N bbq'd them and then we bit into them... to find they were reformed chunks rather than real chicken meat. Ugh. Imagine nuggets without the crispy exterior! It wasn't mislabelling, but the picture and the product sure didn't match up ;-)


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