About Me
I'm a Melbourne boy, hailing from St Kilda with one ex, one current wife and four kids. Love the outdoors and making new discoveries. I cook a lot at home (cheers from wife) and do some preserving, mostly jams, pickles and fruit liqueurs. This is the diary of a cooking journey.

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Friday, March 30, 2007
Making Amends
One thing we know for sure is that large multi-national companies aren't immune from public pressure. One instance of that is McDonald's bringing healthy choices to its menu after the notorious movie Super Size Me and several mooted court cases being brought by people blaming McDonald's for their obesity.

But what is now newsworthy is that another multi-national company is now acting on concerns over animal welfare. Burger King has said it will begin to buy eggs and pork from suppliers that sourced these products from farms that don't keep their animals closely confined in cages and crates. Further to this, they will favour suppliers who use the more humane gas or controlled atmospheric stunning, rather than electric shocks to stun chickens prior to slaughter.

Burger King have set modest targets for the next few months, 2% of its eggs to be cage free and 10% of pork to come from farms where the pigs are able to move around inside their enclosures, rather than crates that currently prevent movement. At the very least it is a beginning. Let's hope that more companies involved in food production take note.

If not, they should take a look at this.


  posted at 12:58 pm

At 2:31 pm, Blogger MyKitchenInHalfCups said...

Excellent cartoon and message.

At 4:35 am, Blogger Deborah Dowd said...

We have to take small victories where we can get them, and I hope consumers vote with their fast-food dollars to encourage this type of corporate conscience!

At 11:25 am, Anonymous Anonymous said...

Not that I ever eat at Mickey D's or Hungry Jacks, but I was totally surprised to see your post - it's about bloody time they started to own up to the impact that these huge multinationals have on the landscape, in terms of the populace, landscape and farming practices that they condone.

I still think Mickey D's is evil, I don't care how many healthy choice menu options they release.

At 12:09 pm, Blogger neil said...

Hi tanna, I've been wanting to link to it for a while and this was the perfect oppurtunity. They let you make up your own mind.

Hi deborah, I'll take anything that helps animals live a better life. Let's hope some other corporations take note. It's probably a good thing that I like Burger King - better known as Hungry Jacks in Australia - better than their rivals.

Hi ellie, I hope that was a good surprise. It's not until you start looking that you can get the big picture at all. Maybe Ronald and Crusty are clown brothers after all!

At 2:13 pm, Anonymous Anonymous said...

Your excellent guidelines will be of great help to many. Nice post. I enjoyed reading it. Thanks!

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