About Me
I'm a Melbourne boy, hailing from St Kilda with one ex, one current wife and four kids. Love the outdoors and making new discoveries. I cook a lot at home (cheers from wife) and do some preserving, mostly jams, pickles and fruit liqueurs. This is the diary of a cooking journey.

My Complete Profile

Recent Posts
Eating Between The Lines
Sausage & Cream Sauce
A Spanish Style Salad
Saltbush Lamb
Brine vs Dry Cure
Vale Didier Dagueneau
In Search of Perfection -- series 2
Chicken with Artichokes
Totally Bad Blogger

1001 Dinners 1001 Nights
A Few of My Favourite Things
Abstract Gourmet
Apellation Australia
Becks and Posh
BurgerMary ATX
Cook (almost) Anything at least once
Cooking Down Under
Cook sister!
Cooked And Bottled In Brunswick
David Lebovitz
Deep Dish Dreams
Chef Paz
Chubby Hubby
Eating Melbourne
Eating With Jack
essjay eats
Food Lover's Journey
Grab Your Fork
I Am Obsessed With Food
I Eat Therefore I Am
Iron Chef Shellie
Just Desserts
Kalyn's Kitchen
Kitchen Wench
Matt Bites
Melbourne Gastronome
My Kitchen in Half Cups
Nola Cuisine
Not Quite Nigella
Nourish Me
Seriously Good
Souvlaki For The Soul
Stone Soup
Syrup and Tang
Steve Don't Eat It!
That Jess Ho
The Elegant Sufficiency
The Perfect Pantry
The View From My Porch
Thyme for Cooking
Tumeric & Saffron
tummy rumbles
What I Cooked Last Night
where's the beef
Vicious Ange

Food Blog Resources
Food Blog S'cool
I Eat I Drink I Work
Kiplog Food Links

Food for Thought
Autism Victoria
Autism Vox
forget me now
Lotus Martinis
MOM - Not Otherwise Specified
St Kilda Today

Tuesday, October 07, 2008
Old School vs New School
I wonder if the journalists from Epicure and their colleagues from other lifestyle sections in The Age newspaper, spluttered into their lattes this morning as they read the words of Michael Gawenda, their former editor-in-chief.

He described the decision by Fairfax Media, owner of The Age, to cut between 45 and 55 editorial staff as "chilling" and "a failure of imagination."

So how does Gawenda imagine the future?

How about, "smaller circulations and fewer readers, a premium cover price, no lifestyle sections and no special circulation deals, which basically involve giving the paper away." Lifestyle sections such as Epicure wouldn't disappear, they would be moved online.

The Age's current editor-in-chief, Paul Ramadge, responded, "My reaction is that Michael is being provocative rather than deeply reflective and analytical..." Which is a journalist's way of saying Gawenda is being silly.

I wonder if Ramadge has ever wandered into a newsagents first thing in the morning and looked at the pile of The Age newspapers next to the pile of its rival, the Herald Sun -- it would be about 1 tenth the size and the only thing that has kept it going is its advertising revenue, which is now in sharp decline. Epicure already has an online competitor, I eat I drink I work, who is nibbling away at its advertising revenue, not to mention, under siege from the Herald Sun's revamped lifestyle section, extrafood.

Is Gawenda being silly, or is Ramadge living on past glories with his head firmly stuck in the sand? Tellingly, savvy online people refer to newspapers as the dead tree media; has the new online world ringbarked The Age into a slow death, dying from its branches and reaching into the trunk?
  posted at 8:12 am

At 8:50 pm, Anonymous Anonymous said...

It was surprising to see Gawenda's speech reported in the papers he was criticising. Crikey.com has a slightly more detailed version with comments here.

I had a good giggle over the suggested fate of the Fairfax lifestyle sections, but Schadenfreude notwithstanding, I love paper publications and it would be sad to lose the physical sensation of turning pages.

At 11:42 am, Blogger neil said...

Hi duncan, interesting read, especially of the parts The Age didn't print...

It would give no pleasure to see a once mighty paper brought to its knees. One would hope there is a person of vision out there somewhere. I like the paper stuff too.

At 1:54 pm, Blogger Ed said...

Here's what Alan kohler said today in Crikey!:

"As someone who has managed both a journalism website and newspapers, I can tell you that the former is by far the best way to distribute journalism, apart from the portability thing perhaps, although my thin laptop is as portable as any newspaper. Websites contain more stuff, they are instant, they don’t require fossil fuels to deliver them (or not much anyway) and they’re cheap to produce.

That cheapness means that the production of journalism has been hugely democratised: no longer do you need a lot of capital to go into business producing and disseminating journalism. In fact there are thousands of single-person "newspapers" now, called blogs, and huge variety of other sizes.

The big problem is the mass business model. Newspaper proprietors over the years have used the protection of high barriers to entry to gouge super profits from their customers and build even more capital with which to defend their turf.

This has paid for some pretty good journalism, mixed in with a lot of rubbish designed to further the vested interests of advertisers and proprietors, or simply to fill up the space between the ads with PR material. Overall, the "rivers of gold" allowed newspapers companies to employ more journalists than they needed -- and still need.

Now a new business model for delivering journalism to customers needs to be found."

At 2:29 pm, Blogger neil said...

Hi ed, well, that's two former editors of The Age who are saying similar things; wonder if Ramadge, the current editor, is listening or is too busy putting his fingers into the dyke?

At 3:56 pm, Anonymous Anonymous said...

Interesting lecture. The Australian printed more of it. It read to me like a dig at his successor as well as at management.

The current financial crisis might do more to change the direction of so-called AB newspapers than any editor. Lifestyle sections are heavily dependent on discretionary spending and I can see a lot of these being folded back into the paper, whence they came.

The whole free magazine thing that spawned 'lifestyle sections' was just an eighties oneupmanship thing anyway and writers ran out of good stories years ago. The Australian is currently cannibalising twenty years of its Weekend Magazine to create content for the last several issues.

At 4:17 pm, Blogger Ed Charles said...

Kitchenhand, I'm not sure the lifestyle supplement thing was about one upmanship. When Murdoch defeated the print unions who were overpaid and rorting the system and stopping the introduction of new technology it changed the economics of newspapers and made them possible even if many - as i understand there are at Fairfax but possibly News Ltd to - not making a huge profit, if any. Undoubtably the current financial crisis will hit bring more cuts and smaller sections but it is simply bringing on the inevitable a little sooner - especially those that have run out of stories.


Post a Comment

<< Home


Recipe Categories
Cakes & Desserts

November 2005
December 2005
January 2006
February 2006
March 2006
April 2006
May 2006
June 2006
July 2006
August 2006
September 2006
October 2006
November 2006
December 2006
January 2007
February 2007
March 2007
April 2007
May 2007
June 2007
July 2007
August 2007
September 2007
October 2007
November 2007
December 2007
January 2008
February 2008
March 2008
April 2008
May 2008
June 2008
July 2008
August 2008
September 2008
October 2008
November 2008
December 2008
January 2009
February 2009
March 2009
May 2009
June 2009
September 2009
October 2009
November 2009
December 2009
January 2010
February 2010
March 2010
April 2010
May 2010
June 2010
July 2010
August 2010
September 2010
October 2010
November 2010
December 2010
February 2011
March 2011
April 2011
May 2011
June 2011
July 2011
August 2011
September 2011
July 2012

Prev ~ List ~ Random ~ Join ~ Next
Site Ring from Bravenet

Site Feed

counter easy hit

Blog Design by:

Image created by:
Ximena Maier

Powered by:

Photos, Original Recipes, and Text - (C) Copyright: 2005-2010
At My Table by Neil Murray, all rights reserved.
You may re-post a recipe, please give credit and post a link to this site.

Contact Me
Neil Murray

Follow messytable on Twitter